Tony Plasencia
Founder of Underdog Protocol
Oakland, California
Overview
Work Experience
Co-Founder
2022 - Current
Built 3 Profitable Digital Asset and AI businesses on Solana 👾 We are funded by UnderdogLabs, E^I Ventures , and OneBlock Capital. Led all Business Development, Partnerships, and Product. Highlights: Consumer - app with 80k users, 22M ARR, and large memecoin. SaaS - 1.5M ARR, 250+ customers, and hackathon winners.
BD & Partnerships , U.S.
2020 - 2021
Setter is a virtual property management and concierge company that was backed by Sequoia and NFX until being acquired by Thumbtack. Focused on closing deals, finding partnerships, managing a team, and monetizing a new product. Sales, Product Marketing, and Ops. This was so fun. Managed a team of 15 BDRs with a 100% Quota Attainment, Closed over $1.3M in Home Services, and worked on partnerships with Insurance firms like American Family.
Growth, Merchants
2018 - 2020
Ritual.Co is a Food Ordering app tailored for fast & easy pickup that Sequoia Capital and Greylock currently back. Resigned Dec.2019 Focused on merchant acquisition, merchant performance, customer experience, and retention. Helping restaurants grow their businesses by connecting to their top eaters while growing the San Francisco + launching Oakland & San Jose. Onboarded over 200 SMBs.
Growth, Special Projects
2016 - 2018
Resigned Aug. 2018 ( Two Teams: Retail + Innovation) Focused on driver acquisition and driver retention. In-person sales and launching projects, hard stuff. Onboarded over 1,000 Uber Drivers and scaled projects to 5 markets.
Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.
Raised $30,212,450,000.00 from PayPal.