SJ

Sheena Jindal

Founder of Sugar Free Capital

New York City Metropolitan Area

Overview 

Sheena Jindal is a Co-Founder and General Partner at Sugar Free Capital, based in the New York City Metropolitan Area. She has made significant investments in various companies, including Papa, Pattern Insurance, and Juno, showcasing expertise in lead investor roles and strategic decision-making within the private equity and venture capital sectors.

Work Experience 

  • Founder & Managing Partner

    2023 - Current

    Investing and leading rounds in Seed & Series A (often MIT) Technical Founders. Fund I investments: -Smarty AI (Seed) -Illumix (Series A, co-investors include Maveron, Lightspeed) -CreativeMode (Seed, co-investors include YC/General Catalyst) -To be Announced (Series A, co-investors include YC/Initialized Capital) Angel Investments: -Periodic Labs (Seed, co-investors include a16z, Jeff Bezos) -Unannounced (Series A) -Strobe Power (Seed, co-investors include Felicis, Forward Deployed) -Ema (Seed, co-investors include Accel, Micky Malka, Snowflake CEO) -Reticular (Seed, co-investors include CRV, YC) -Unannounced (Seed) -Unannounced (Seed) -Unannounced (Seed)

  • Lead Investor & Board

    2025

  • Lead Investor & Board

    2025

  • Lead Investor & Board

    2024

  • Investor & Board

    2022

Illumix is an infrastructure solution that develops augmented reality games.

Raised $26,600,000.00 from Henry Kravis, Matthew Ball, Xavier Niel, Sony Innovation Fund, RW3 Ventures, Visible Ventures, OpenView, Mark Cuban and LightShed Ventures.

  • Lead Investor (Series B)

    2020

Papa is a platform that connects college students to senior citizens for companionship and assistance.

Raised $241,205,000.00 from Tiger Global Management, Private Ventures Group, Canaan Partners, Seven Seven Six, TCG, Anchor Capital GP, SoftBank Vision Fund and Initialized Capital.

  • Lead Investor (Seed)

    2020

Pattern is a one-stop-shop for adding innovative parametric and traditional insurance products into any consumer journey

  • Lead Investor (Pre-seed)

    2020

  • Investor (Series B)

    2020

  • Investor (Series C)

    2019

Nurx is a digital healthcare company offering 10 services across reproductive health, at-home testing, dermatology, migraine care, and more.

Raised $115,920,000.00 from Wittington Ventures, Comcast Ventures, Union Square Ventures, Trustbridge Partners, Kleiner Perkins, Union Square Ventures, Fifty Years, Reproductive Health Investors Alliance, Alumni Ventures and TriplePoint Capital.

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