Ignacio Correia
Lead Growth Designer - Growth, AI, CRO, Lifecycle, eCommerce.
Loulé, Faro
Overview
Work Experience
Senior Lead Designer / Front-end engineer / Web Developer
2023 - Current
• Defined and designed the acquisition flow for an SAAS AI MVP • Led the Pivoting of an Internal Tool for Market Launch (Stealth Mode) • Designed a Scalable Design System for 10+ companies & 20+ projects • Developed Front-End Platforms & Webpages, Accelerating Product Market Fit <1 week • Built an AI-Powered Email QA Tool, Reducing Errors to Near 0% • Built a Suite of Internal Productivity Tools, Creating New Baseline Standard • Achieved a 15%+ CTR Improvement Through A/B Testing on Hero Sections • Drove a 10% CTR Increase with a Redesigned Homepage • Elevated Net Promoter Score to 8.5+ Through a UI Redesign • Increased Lead Gen Conversion Rate by 180% via Strategic Design Improvements • Boosted Checkout Conversion Rate by 50% via a Redesigned Checkout Page • Enhanced Homepage Performance, Achieving 180% CVR Lift via A/B Testing • Developed a Scalable Brand Book Template with AI Integration • Optimized Product Detail Pages with a Shopify Growth Template • Improved First Appointment Rates by 10% with a New Booking Experience • Established a Growth Playbook for Consistent Scaling Strategies • Achieved a 20% Conversion Rate with a New Acquisition Flow • Scaled a Website to Support 300x Growth in One Year • Improved Paid Acquisition CVR by 400% Through a Revamp of Ad Campaigns • Increased Help-Tech Site CVR by 20% with a Focus on Conversion • Accelerated Image Creation and Creative Exploration Using AI Tools
Senior Product Manager and Product Designer
2022 - 2023
As Senior Product Manager and Product Designer at TalentDesk.io, I played a pivotal role in driving the implementation of key features that streamlined user experiences and improved business efficiency. My responsibilities included: 🚀 Self-Serve Implementation – Spearheaded the development of self-service tools, enabling users to easily manage their accounts and services. 🔐 SSO Authentication – Led the implementation of Single Sign-On (SSO) authentication to improve security and simplify user login experiences. 📝 E-Signature & Document Management – Oversaw the design and implementation of e-signature solutions and contract management systems to facilitate faster and more secure document handling. 📈 Acquisition Funnel Optimization – Designed and implemented an optimized acquisition funnel that increased lead conversion and streamlined user onboarding. 🔍 Personalization & Tracking – Led efforts to personalize user experiences and improve tracking mechanisms, enhancing engagement and data insights. 📊 CRM Optimization – Worked on improving CRM integrations and functionality, enabling more effective customer relationship management.
Lead Designer and Lead Product Manager
2008 - 2022
👥 Team Leadership & Growth – Recruited, trained, and aligned teams with the company’s vision, mission, and goals, elevating the performance standards across the board and preparing team members for certifications. Grew the team from 6 to 60+ across multiple countries. 🔧 Design & Development Stack Oversight – Defined and controlled the company’s entire design and development stack, ensuring seamless project execution from concept to completion. 🤝 Client & Stakeholder Management – Led meetings with client stakeholders, built strong relationships, and successfully closed deals for high-impact projects. 💡 Complex Platform Development – Managed the design and development of highly complex platforms, including B2B2C solutions, ERP integrations with Salesforce and Microsoft Dynamics, and cloud-based platforms with features such as multi-user, multi-timezone, multi-currency, multi-language, multi-brand/white-labeling, Power BI integration, automation, and API integrations. 🏆 Key Project Achievements: National Project for the Country’s Largest Educational Mobile App – Managed the project for a mobile app reaching 9 billion requests per month on iOS and Android. B2B2C Platform – Directed the development of a platform similar to Amazon, managing transactions exceeding 80 million euros. GDPR Platform – Proposed and led the development of a GDPR compliance platform, resulting in 15 million consents within the first year. 🎨 Award-Winning Web Design – Under my leadership, the Web Design team won over 10 prestigious design and CSS awards, delivering 150+ marketing websites, 30+ eCommerce platforms, and 20 mobile apps across various industries. 🚀 Projects: www.getcomplied.com – Overseeing product and team development. www.unyk.tv – Serving as an advisor. www.airdesk.ai – Leading the design system approach with React and Storybook for a modern remote work management platform.
Senior Designer and Product Manager
2012 - 2014
As the Founder and Product Manager, I successfully created the brand, design system, and cloud-based products from the ground up, building the product into the number 2 reference in the entire country. I led a team of 8 developers, marketers, and designers, ensuring alignment with product vision and strategic goals. 🚀 Product Strategy & Leadership – Developed a white-labeled, scalable, and offline-enabled product, allowing it to expand across 4 continents and be sold by major telecom providers Vodafone and MEO (formerly Portugal Telecom). 🎨 Design System Creation – Built the product’s design system from scratch, ensuring consistency and high usability across all platforms. 💡 Analytical Approach to Design & Marketing – Implemented Design Thinking and adopted a data-driven, analytical approach to both design and digital marketing, resulting in improved product performance and user engagement.
Design Intern and Project Manager
2008 - 2012
In this role, I was responsible for developing brand identity designs, graphic design, video editing, photography, and web design (Joomla and WordPress). I also took on client and project management responsibilities, ensuring successful project execution and client satisfaction. 🎨 Brand & Graphic Design – Created cohesive brand identities and designed graphics for various digital and print materials. 🎥 Video Editing & Photography – Managed video editing and photography to create compelling visual content that aligned with brand messaging. 💻 Web Design – Designed and developed websites using Joomla and WordPress, ensuring user-friendly and visually appealing digital experiences. 📦 Icon & UI Design – Designed a comprehensive library of 400+ icons and contributed to UI design for desktop Windows software and Windows CE Mobile. 🚀 Project & Client Management – Led projects from concept to completion while managing client expectations and fostering strong relationships. 🌟 Flash Evangelist – Advocated for the use of Flash in early web development, helping to drive innovation in interactive design.
Education
Bachelor's degree
2004 - 2008